hort #2

Weekly Live Streams


Every cohort participant committed to participate in a weekly live stream "check-in" with one another. Follow along as the participants build their projects and launch their companies. This is the unfiltered, transparent and brutally honest way to get an insight into the participants lives, struggles, successes, wins and challenges.

Every Monaday Morning - 8am (EST)

Cohort #2 Overview

5 Participants / 5 Projects
Launching in 1 Month

rerouted


We are looking to leverage a marketing & fundraising campaign into our beta launch of new technology to simplify & automate the used gear industry.

Plot Maniac


A platform that gives authors the ability to plan out, write and market their novel, screenplay or story of any kind. It provides the opportunity to conveniently manage any creative work associated with it.

Live Man Switch


Trigger actions if you do not report to the application in the predefined period

Not A Community


Not a Community (NAC) is an anonymous support group for entrepreneurs. The hypothesis is that we can create an environment where, through anonymity, members can be honest and open without consequences.

Underdog Sites


A platform for freelancers and digital product providers to get their business off the ground. Plan is to provide them with a space for a website + common tools they would use in their day to day operations.

Rerouted Crowdfunding

We are looking to leverage a marketing & fundraising campaign into our beta launch of new technology to simplify & automate the used gear industry.

Business Model:

We have a markup on items & services for our CF Campaign

Our plan is to launch with a $5, $25, $50, $100, $500, $1000, $2500 levels. All of the tiers above $100 off access to the service for free.

Our team has all of the levels ironed out.

Launch Strategy:

Week 1 - Upload all gear, finish uploader, feedback R1
Week 2 - Film content, generate leads, teamfocus
Week 3 - add beta features, customer focuses,
Week 4 - interviews/pods/blog appearances
Week 4a - wrap up all tech, data analysis, goal setting

Scope:

The scope of this crowdfunding project is
Release our beta’s into the world
Create transactional momentum on website
Connect with our network (new & old)
Align my team & build momentum

Success Criteria:

Produce crowdfunding videoSell 1 of each level in W1Add 300 items to siteLaunch campaign

Plot Maniac

A platform that gives authors the ability to plan out, write and market their novel, screenplay or story of any kind. It provides the opportunity to conveniently manage any creative work associated with it.

Business Model:

Freemium with a 3 tier subscription model
(Ranges $4.99 / mo - $19.99 / mo)
Tier 1: Basic access to the plotbox
Tier 2: Access to novel suite
Tier 3: Access to creative marketplace

Launch Strategy:

Reach out to 10 people on Medium / Youtube that post novel related content and ask for feedback.

Scope:

Landingpage + Basic Plotbox.
CharactersLandmarksArtefactsEvents

Success Criteria:

Live with a Landingpage with user Signup. Plotbox finished (no need to be live).

Live Man Switch

Trigger actions if you do not report to the application in the predefined period.

Business Model:

Charge for the yearly plan in the range of 50$.

Launch Strategy:

Apart from the usual producthunt/indiehacker/hackernews communities, post to what I think would be relevant target market communities and/or target them with Facebook ads to test interest.

Scope:

Functional website where people can:
Create check interval (by email)Create “is live” trigger criteriaCreate actions/messages (webhooks and emails)Pay for the yearly plan

Success Criteria:

Everything in the scope implemented and have at least 30+ trial registrations

Not A Community

Not a Community (NAC) is an anonymous support group for entrepreneurs. The hypothesis is that we can create an environment where, through anonymity, members can be honest and open without consequences.

Business Model:

Paid membership community
Pricing TBD

Launch Strategy:

Posts in relevant communities & social media
Reach out to my network
Member referrals

Scope:

Timeboxed: daily 1hr min, 2hr max
0 to paid users in 30 days
Create brand
Launch website with signup
Launch community platform
Implement payment system

Success Criteria:

Live community with 10 paid members

Follow along:

Underdog Sites

End goal - a platform for freelancers and digital product providers to get their business off the ground. Plan is to provide them with a space for a website + common tools they would use in their day to day operations (book appointments, send invoices, set up basic sales pages for digital products, etc).

Business Model:

Tiered platform with increasing features at higher tiers.
Tier 1 - website with limited pages
Tier 2 - unlimited pages + blog posts
Tier 3 - unlimited access to selling tools

Might change up tier features as I get closer to launch and flesh out details.

Launch Strategy:

Share progress in 3 entrepreneur/freelance facebook groups
Reach out to relevant connections and ask for feedback

Success Criteria:

For this phase:
Launch landing page where people can sign up for more infoDetermine which features will be available in each tierAdd page where people can place a pre order to be a beta tester (scope of pre order to be fleshed out)
Next phase will include building out basic dashboard pages and allow beta testers to start trying out platform.

Success Criteria:

Live website with presale/beta test sign up available.
Launch date determined for allowing beta users to start accessing dashboard.

Follow along: